Insights

Traditional Influencers vs AI Creators: Where Does AI Fit?

Reading Time: 2 minutes

Why Great Campaigns Stop Picking Sides

Reading Time: 4 minutes

AI Isn’t Coming. You’re Already Late.

Reading Time: 4 minutes

The Platforms Understand Data.
Do They Understand People?

Reading Time: 4 minutes

Designing for Neurodivergence:
The UX Strategy That Improves Websites for Everyone

Reading Time: 4 minutes

Be the Answer, Not Just the Result: Optimising for SEO, AEO, and GEO

Reading Time: 4 minutes

Getting Personalisation Right Changes Everything

Reading Time: 3 minutes

The Battle for Seconds: Standing Out in the Second Screen Era

Reading Time: 3 minutes

The Creator Shift: Building Brand Partnerships That Feel Real

Reading Time: 3 minutes

The Psychology of Scroll-Stopping Ads: Why Some Work and Others Flop

Reading Time: 3 minutes

Clicks Are Cheap, Conversions Are Not: Rethinking Digital ROI in 2025

Reading Time: 3 minutes

Cross-Border Marketing in 2025: Why Cultural Nuance Is Your Secret Weapon

Reading Time: 3 minutes

Lights, Camera, Influence! How Influencer Marketing is Redefining Digital Marketing

Reading Time: 3 minutes

How to stand out in a crowded inbox in 2025

Reading Time: 4 minutes

Beyond bans and shifting socials – how to stay connected with your audience

Reading Time: 3 minutes

The customer journey in 2025 is as complex as a Japanese toilet – here’s how to win at it

Reading Time: 3 minutes

Micro-moments: How to capture attention in a world of distraction

Reading Time: 4 minutes

How influencer marketing has transformed from a trend to brand advocacy

Reading Time: 4 minutes

Generational Marketing

Reading Time: 6 minutes

How YouTube is redefining digital marketing

Reading Time: 4 minutes

Why Finding Your Audience Is Crucial for Digital Marketing Success

Reading Time: < 1 minute

Why user-generated content is proof that real people are better than paid actor

Reading Time: 4 minutes

The Power of TikTok: From viral dances to a business goldmine

Reading Time: 4 minutes

Thirty seconds is a lifetime online – and video is the best way to capitalise on it

Reading Time: 4 minutes

Is your website your digital home, or are you living in the wrong neighbourhood?

Reading Time: 4 minutes

Why your customers aren’t you (and assuming they are will cost you)

Reading Time: 4 minutes

Marketers: Stop fearing tech – embrace it like a chimp

Reading Time: 4 minutes

How to use clickbait to turn curiosity into commitment.

Reading Time: 3 minutes

From emojis to memes: Decoding the digital dialect for marketers

Reading Time: 4 minutes

Why closed feedback loops equal digital marketing success

Reading Time: 3 minutes

How sales and marketing alignment drives sales enablement – and helps SEAL the deal

Reading Time: 4 minutes

Why Black Friday starts now – not in November

Reading Time: 3 minutes

How we consume content has changed (and why that matters for marketers)

Reading Time: 4 minutes

Stop them scrolling – content that works in 2023

Reading Time: 3 minutes

How to market to Gen Z – the thrifty, fruit-fly generation.

Reading Time: 4 minutes

Patience, Persistence, and Progress: Digital Marketing is about the Long Game

Reading Time: 4 minutes

From Polaroid to Polaroid Radio: How to Avoid Selling Like It’s 1999 (and Ending Up Bankrupt)

Reading Time: 3 minutes

Why you should plan a seasonal campaign this year – and start before the noise

Reading Time: 4 minutes

Why CMOs can no longer ignore digital agencies that do it all

Reading Time: 4 minutes

The Unified Identity of a Tribe – How Brands Create Evangelists

Reading Time: 3 minutes

Why email is NOT dead in 2023 (it’s alive and kicking!)

Reading Time: 3 minutes

The days of cookies at Christmas are numbered – does your business have a plan?

Reading Time: 4 minutes

Want to take your brand from the group round and into the finals? Try newsjacking

Reading Time: 4 minutes

Digital marketing shouldn’t be a grudge purchase

Reading Time: 5 minutes

Why you need to reverse engineer your digital marketing strategy (and stop playing in traffic)

Reading Time: 3 minutes

Return on ad spend – are you getting bang for your bucks?

Reading Time: 4 minutes

Be honest – would your customers swipe right?

Reading Time: 3 minutes

They came, they clicked – but what happens next?

Reading Time: 4 minutes

Calling Mr Vain: Dude, you’re looking at the wrong metrics

Reading Time: 4 minutes

Firewater has evolved – and so has our brand

Reading Time: 3 minutes

Why nostalgia will be the biggest digital marketing trend in 2022

Reading Time: 3 minutes

Why 10X organisations outsource their digital marketing (and why you should too)

Reading Time: 5 minutes

‘People do business with people’: how personalisation builds brand loyalty

Reading Time: 4 minutes

Measurements and Reporting – It Might Not Be Sexy, But the Payoff Can Be

Reading Time: 4 minutes

Navigating the Fake News Pandemic: Eyes Wide Open

Reading Time: 3 minutes

Rinse, Reassess and Repeat – Why you Need to Start a Digital Audit Today

Reading Time: 4 minutes

You Manufacture like a Swiss Watch, but you Market like American chocolate

Reading Time: 3 minutes

If you’ve Never Done a Digital Audit, You’re Already in Trouble

Reading Time: 3 minutes

If you fail to plan you plan to fail: why you need a digital strategy

Reading Time: 6 minutes

Why your business’s 2021 digital transformation must be led by digital marketing

Reading Time: 5 minutes

Your website speed affects your bottom line – here’s why

Reading Time: 4 minutes

Your business can still thrive in 2020 – if you utilise marketing personalisation

Reading Time: 7 minutes

Wholesalers and distributors must go direct & digital – or go home

Reading Time: 3 minutes

Brick and mortar businesses must take their marketing online – or face shutting shop

Reading Time: 4 minutes

What is a mobile friendly website – and why it’s the new normal

Reading Time: 4 minutes

Firewater’s four pillars of client-agency relationships

Reading Time: 5 minutes

Nail your company’s 2020 content marketing strategy

Reading Time: 4 minutes

Firewater brings the heat to the Assegais

Reading Time: 2 minutes

How to maximise opportunities during the festive shutdown

Reading Time: 5 minutes

Lead generation – what it is and why you need it

Reading Time: 4 minutes

Your website’s SEO isn’t working. Here’s why

Reading Time: 4 minutes

Do you know what to do in an emergency? ER24’s Russel Meiring shares his top life-saving tips

Reading Time: 4 minutes

Has video killed the written word?

Reading Time: 3 minutes

Shaping future narratives by shaping the minds of students

Reading Time: 2 minutes

Do you love to hate your agency?

Reading Time: 4 minutes

Local agency shines bright

Reading Time: 2 minutes

Our phones are listening!

Reading Time: 3 minutes

How can public relations add strategic value to your business

Reading Time: 3 minutes

Making a personal connection with your consumers has never been more automated

Reading Time: 4 minutes

What we mean and what we say is not always the same thing

Reading Time: 3 minutes

How free are free digital services?

Reading Time: 3 minutes

Did you think before you clicked, well, you should have

Reading Time: 3 minutes

Your content needs to be front and centre, here’s why

Reading Time: 2 minutes

PR starts from the inside out

Reading Time: 2 minutes

Has technology assisted in the fight against crime?

Reading Time: 2 minutes

Charge towards social media complaints

Reading Time: 2 minutes

Make sure you think of social media when planning your next campaign

Reading Time: 3 minutes

Your CDO should be sitting next to your CEO – here’s why:

Reading Time: 3 minutes

Seven reasons to leave your email marketing to the professionals

Reading Time: 4 minutes

It’s time to upgrade your website – or your business could suffer

Reading Time: 2 minutes

Why Average Joes make better social media marketers than Don Drapers

Reading Time: 3 minutes

Why agencies like to keep their clients dumb – It’s nicer to work with smarter clients

Reading Time: 4 minutes

Going digital – it starts from the top

Reading Time: 3 minutes

Can digital see you through the recession?

Reading Time: 3 minutes

Exploring the endless possibilities of electroluminescent wire

Reading Time: 2 minutes

Community managers vs social media managers – what’s the difference?

Reading Time: 3 minutes