This is done by creating content – blog posts, videos, podcasts, and downloads – that is consistently useful, relevant, and valuable for your target audience.
Rather than bombarding potential customers by touting your products and services – which will get drowned out by today’s online noise – you need to create content that solves problems unique to your target audience.
How do you do this? With the help of copywriters who’ll take the time to really understand your offering. Firewater has been in this business for 20+ years, and our content strategy team are able to craft content that entices, educates, and addresses problems with your solutions – and cuts through the noise.
Creating effective content marketing shouldn’t be left to the intern. It’s part art, part science. We know this and we create quality content that enables trust, cements thought-leadership, and, most importantly, converts into sales.
Firewater’s content marketing services include:
When done right, content marketing produces three times more leads than paid search advertising. That’s because a well-crafted piece of content – especially something that addresses a problem unique to the target audience – adds credibility to your business, which will entice a potential customer to want to find out more...
P.S. Have any questions about content marketing? Pop by our offices in Woodmead, Sandton – we’re friendly and we’ve got good coffee.