Digital marketing is a broad term – it includes everything from SEO to blog posts – but unlike traditional marketing, such as print ads and billboards, the magic of digital is that it can be created, targeted, deployed, and measured with precision.
Firewater provides a comprehensive, end-to-end digital marketing service, which includes:
Content marketing is a long-term digital marketing strategy that focuses on attracting a target audience – your potential customers – and keeps them sticking around so they convert into sales.
This is done by creating content – blog posts, videos, podcasts, and downloads – that is consistently useful, relevant, and valuable for your target audience.
Firewater’s content team is skilled at creating content that builds trust, solves problems, grows customer loyalty, boosts brand legitimacy, improves SEO, and attracts leads. We also offer full-service Content and Search packages that help prospective clients find you – not the other way round.
Through a targeted digital marketing strategy, our social media experts will get your business’s message to the right people to increase brand awareness, boost traffic to your website, and so much more.
Our services include social media content creation, social media management, community management, and setting up and managing social media ad budgets. We also offer Facebook marketing, Facebook remarketing, Instagram marketing, LinkedIn marketing, YouTube advertising, Waze advertising, and more. Need a full-service social package that covers everything? We offer that, too.
Reach the right audience with the right Pay-per-click (PPC) digital advertising strategy. PPC Google Ad campaigns are one of the top three generators of on-page conversions – when done right, they are an easy and lucrative way to boost reach and brand awareness – and bring in potential leads.
We document measurable short- and long-term goals to assess campaign performance; we also provide detailed reports of your search marketing campaigns that list what’s working and what can be tweaked – so there’s no stabbing in the dark.
As a Google Ads Partner and a Google Analytics Partner, you will benefit not only from Firewater’s experience with Google, but also from advice and recommendations suggested directly by Google. Plus, we’ll give you a R900 voucher* to help boost your initial campaign.
The visibility of your business on search engines like Google is a major factor in directing traffic to your website.
Our SEO experts offer strategies tailored to your needs and objectives – we’ll walk you through the steps to boost your search engine visibility. We keep up to date with the ever-changing algorithms, and we continuously monitor your SEO to make sure it is always optimised. Need to get more eyeballs to your website and ramp up your content? Have a look at our full-service Content and Search package.
Email marketing is still one of the most effective ways of targeting your marketing efforts and connecting with customers (and potential customers). With email, you have a captive audience, and a strategic email marketing campaign can yield an impressive ROI.
Firewater covers all aspects of email marketing, from creating strategic drip-marketing campaigns to building quality list databases; compiling and sending out regular newsletters to mass distribution. We also have all the tools to monitor and track the real-time progress – and success – of your email marketing campaigns.
We also offer Electronic Direct Mail (EDM) services. EDM is a digital marketing strategy that takes email marketing a step further: it utilises the likes of PPC, social media, remarketing, and SMS to zero in on large groups of people to find leads and build relationships.
Firewater has been in the digital marketing game for 20+ years, and we’ve seen it evolve first-hand. We know what we’re doing and we do it well: our approach to digital marketing is results-driven, and we focus on leads, not likes. We’ll help you cut through the noise to put your business front and centre.
*Vouchers are issued to first-time Google Ad advertisers and require a minimum advertising spend.
P.S. Have any questions about digital marketing? Pop by our offices in Woodmead, Sandton – we’re friendly and we’ve got good coffee.