PPC Google Ad campaigns are one of the top three generators of on-page conversions. When done right, they are an easy and lucrative way to boost reach and brand awareness – and bring in potential leads.
With PPC, advertisers pay each time one of their ads is clicked. The cost of a click depends on the popularity of a keyword or phrase and is determined by Google in a type of auction between bidders on those terms. Depending on your industry and the keywords used, the more relevant and targeted a PPC campaign is, the less Google may charge per click.
Firewater’s PPC digital advertising strategies are designed to increase traffic to a website or landing page that’s optimised for conversions at the best possible cost per keyword.
Our paid search marketing strategies include:
Tracking, measurement, and planning are just as important as the campaign itself and are included with our Google Ad service.
We document measurable short- and long-term goals to assess campaign performance; we also provide detailed reports of your search marketing campaigns that list what’s working and what can be tweaked – so there’s no stabbing in the dark.
As a Google Ads Partner and a Google Analytics Partner, you will benefit not only from Firewater’s experience with Google, but also from advice and recommendations suggested directly by Google. Plus, we’ll give you a R900 voucher* to help boost your initial campaign.
Remarketing helps you target people who previously visited your website by displaying your adverts on other websites. As the user browses the internet your ads are frequently displayed to them reminding them of your offering, which increases your advertising awareness and conversions of visitors into customers.
Google My Business is a highly effective directory listing tool from Google. This feature allows you to create your business’s listing that’s visible to a user when they search for your business (or similar businesses in your area). These listings appear near the top of a results page, on the right hand of the search results, or on Google Maps.
This simple but powerful tool can help your business stand out amongst the competition, while making it easier for your customers and prospective customers to find and engage with you. You can promote your products, services, set your office hours, and so much more. It’s also a great way to help you track and understand the behaviour of users who come across your listing.
We can bind your Google My Business listing to your PPC campaign, which will give you an extra edge on Google Maps. We have added hundreds of businesses to Google My Business already – let’s add or optimise yours.
With over two billion logged-in monthly users, YouTube is still a massive player in the social media space – it’s also the second-most visited site after Google, and the second largest search engine.
So it’s no surprise that YouTube has become an essential advertising platform for businesses. By spreading strategic video content on the world's leading online video site, it’s a no-brainer to invest in advertising on YouTube – and Firewater will ensure your YouTube Ads are compelling, relevant, and targeted at the right people. If you need a video produced – we can take care of that too.
P.S. Have any questions about PPC advertising with Google Ads? Pop by our offices in Woodmead, Sandton – we’re friendly and we’ve got good coffee.
*Vouchers are issued to first-time Google Ad advertisers and require a minimum advertising spend.