With over two billion monthly users on Facebook, one billion monthly users on Instagram, and 330 million tweeters on Twitter, can you afford for your business not to be leveraging social media marketing?
Social media is a powerful marketing tool, but to really harness it for your business you need a strong social media marketing strategy behind it. That’s where Firewater comes in.
We’ve been in the digital marketing game for 20+ years, and we’ve seen it evolve first-hand. Our social media marketing team will create a social media marketing plan that cuts through the noise and puts your business front and centre.
Your business’s social media marketing shouldn’t be left to the intern. It’s part art, part science. Firewater provides an end-to-end social media marketing service, which includes:
We cover a range of social media platforms, including, but not limited to:
Facebook is huge – it has more than 2.35 billion active users every month. Facebook is a powerful social media marketing tool because so much is trackable – and what gets measured, gets optimised. We’ll target your business’s message to the right people to increase brand awareness, instil connection and trust with your existing customers, boost traffic to your website, and so much more.
We also offer Facebook re-marketing, which helps you target people who previously visited your website by displaying your adverts on Facebook. As the visitor browses the internet your ads are frequently displayed to them reminding them of your offering, which increases your advertising awareness and conversions of visitors into customers.
With 330 million active users, many businesses are leveraging the micro-blogging social media platform to get the word out about their products or services. Twitter marketing is mainly used by companies to forge links with customers and prospects, build a community, maintain relationships, and drive traffic to websites. Firewater also offers Twitter social listening, where we monitor your competition or what people are saying about your brand.
Your business’s LinkedIn presence is a potential treasure trove of leads. We offer detailed LinkedIn profile creation (and optimisation if yours needs a revamp) to increase visibility and help you effectively tap into your LinkedIn connections.
With 260 million monthly active users LinkedIn is one of the most powerful platforms for lead generation – if you’re not using it properly, you’re losing out big time. We can also help with content curation, LinkedIn page management, as well as LinkedIn sponsored advertising and targeted lead-generation messaging.
Instagram has over 1 billion active monthly users, and the average user spends just under an hour on the app every day – that’s a nice chunk of time to get your marketing message across. We can set up your business Instagram account, load it with strategic content like images, Instagram stories and videos, and manage your account. We can also help with Instagram advertising for your business to get maximum reach, as well as finding and liaising with influencers.
Your business needs an effective social media presence to help boost referrals, build relationships, support your customers, and increase brand awareness
All of which works towards your main goal: supporting your customers, getting your name out there, connecting with potential leads, and closing sales.
Need help setting down the law when it comes to how your employees, who represent your company, behave online? We can help you create your company’s social media policy, too.
P.S. Have any questions about social media marketing? Pop by our offices in Woodmead, Sandton – we’re friendly and we’ve got good coffee.