Every day for 16 days Mister Sweet revealed a confectionary creation called a #SuperSweetSurprise, which could be created with different Mister Sweet products. These creations were displayed in a photo album on Facebook, and each day an image with a question mark was removed and replaced with one of the creations.

Campaign Budget

Total budget for the campaign was R62 750, which covered all costs for the campaign including paid promotion of posts. In store sales saw an impressive increase of 22.1% which could be attributed to the incredible success of the campaign.