Axon is a tech partner for large-scale customer enrolments for telecommunications and financial services in developing markets. They needed a complete corporate identity and website overhaul and wanted their new branding to obviously stand out, but still speak to their industry. They also wanted their website to predominantly highlight their products. Firewater delivered, because what we do, we do well.
The website utilised a clean, highly visual design that was easy to navigate; we used colour and imagery to make a distinct connection to the broad scope of Axon’s solutions and the products they offer. We tailored every page to be product-orientated (for example, we ensured that imagery focused on what each product actually did). We sourced all imagery and colour-corrected it to match Axon’s CI. We also added a news section, and custom-built iconography. For the client’s CI, we created a logo that spoke back to Axon’s products, which are high-tech and durable. This idea was also achieved through the use of angles and bold, solid lines; these visual elements were incorporated into business cards, email signatures, and a killer PowerPoint presentation template.
Firewater created a corporate identity that really stands out: it’s future-forward and a little sci-fi, which is exactly what the client wanted. The CI was incorporated into everything from the logo to business cards; letterheads to their website design. Their website is product-centric, user-friendly, and has a cohesive look and feel throughout.
