I AM AN ENTREPRENEUR aspires to be the apex platform in supporting South African entrepreneurs build and grow their businesses. An apex platform needed an apex agency, and Firewater was enlisted to give our recommendations on how their website could improve their user engagement and gain more traction, as well as transform the site into a content-heavy hub (housing articles, event sign-ups, videos, podcasts and more).
Firewater created wireframes and a custom-build website template to revamp the look and feel of the IAAE website. The build was backed by a mobile strategy and the need for the website to be fully responsive. With the outbreak of COVID-19, IAAE had to cancel their events, but they pivoted to live broadcasts via various digital platforms. We took those live streams and, via a third party, made it data-free, so the broadcasts were accessible to all and integrated into the website. We also set up mass emailing to extend their reach via our native Firemailer platform with full analytics to monitor user behavior and uptake.
Firewater created a sleek, user-friendly website that’s content-centric, has increased traction, and works like a bomb on mobile. Winning.
