Insights

The traditional way of selling, is entering into its retirement and although its successor is not that new at all, content marketing has made a comeback, in a big way. Believe it or not, brands have been using content marketing strategies for years. The only difference between then and now? Content has created an industry of its own and everyone is jumping on its bandwagon. The key to content marketing is storytelling and relevancy. Your brand needs to be able to communicate a story to your target audience which is not just interesting but highly relevant as well. 

So many companies plan fantastic campaigns, with the aim of building their customer base; creating awareness or communicating with their current clients. They update banners on their websites, book adverts that will be used in the media and for the most part, they think they have thought of everything. Everything except social media, which should in fact, be the driving force behind the campaign – as it’s the most current conversation they are going to have with their customers.