The traditional way of selling, is entering into its retirement and although its successor is not that new at all, content marketing has made a comeback, in a big way. Believe it or not, brands have been using content marketing strategies for years. The only difference between then and now? Content has created an industry of its own and everyone is jumping on its bandwagon. The key to content marketing is storytelling and relevancy. Your brand needs to be able to communicate a story to your target audience which is not just interesting but highly relevant as well.
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Public relations is much more than just dealing with the after effects of a crisis, extinguishing media fires and spinning the news in favour of a client. A PR strategy is, among other things, responsible for creating a positive image for, and awareness of, a brand through a number of messages on multiple platforms which are disseminated to countless people.
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