Insights

Lead generation – what it is and why you need it

Your website’s SEO isn’t working. Here’s why

Do you know what to do in an emergency? ER24’s Russel Meiring shares his top life-saving tips

Medical emergencies happen every day – even at work. ER24's Russel Meiring made sure that Firewater is now better prepared to face a medical crisis (like that one time our designer, Rusty, drilled a hole in his hand!

Community managers vs social media managers – what’s the difference?

Digify Africa’s Ekurhuleni students are soon to be unleashed onto the world of digital marketing and communications management. To make sure they’re ready, Firewater’s FireSpinner and PR manager, Megan Tyack, shared what it’s really like to work in the digital marketing industry and what they can expect.

These 25 Digify Africa students will soon be equipped to take on roles such as community managers or social media managers, where they’ll build and grow brands. Because both of these roles are very similar, Tyack explained the differences between the two:

Has video killed the written word?

With video spreading over more and more digital platforms, will the written word become all but obsolete? Google searches now result more in YouTube videos rather than text-based articles. Is this just because we are becoming lazier when it comes to reading or is there more to video than we think?