Insights

So many companies plan fantastic campaigns, with the aim of building their customer base; creating awareness or communicating with their current clients. They update banners on their websites, book adverts that will be used in the media and for the most part, they think they have thought of everything. Everything except social media, which should in fact, be the driving force behind the campaign – as it’s the most current conversation they are going to have with their customers.

When times are tough, one of the first things most companies look at is their marketing budget. Where can you cut, where can you save and where can you benefit?

While South Africa is in a recession, now is not the time to hold back or cut back. Uncertain consumers need the reassurance of known brands. You need to position your brand as one that understands the consumer and ‘gets’ what they are looking for in their choice of products. How do you do this you may ask? The answer lies in investing in marketing spend, where you can measure it closely, that’s in digital!

Mark Stecker, managing director at Firewater, said, “Unlike traditional marketing executions, digital is not only trackable and deliverable, but you are also guaranteed to get return on your investment, if you market your company correctly.”

When you're choosing an individual to directly interact with your clients, you're putting your online reputation into the hands of someone that could make or break your image with nothing more than a careless comment or a misplaced word.