Insights

When you're choosing an individual to directly interact with your clients, you're putting your online reputation into the hands of someone that could make or break your image with nothing more than a careless comment or a misplaced word.

You start to notice when certain water outlets in your house are being used, that there is a loud noise coming from the pipes in the walls. You call your plumber and tell him that you think there may be a geyser issue causing the strange sounds. He comes to investigate and begins working on your pipes outside with his assistant. You go outside a bit later to check how things are going, and before they notice you approaching them, you overhear the plumbers saying, “I can’t believe this guy thought it was a geyser issue, obviously it’s a pressure issue coming from the main water supply. How stupid can you get?” Naturally, you’re offended, you haven’t the faintest clue about plumbing, that’s why you called him!

Firewater Light, one of SA's biggest importers, manufacturers and distributors of promotional lighting products, has launched a bright and colourful new website showcasing one of their most versatile and popular products: EL wire